Bluesky PDS

Your Social Media, Your Data, Your Rules: Self-Host the Bluesky PDS in One Click on Clovyr

Ever felt like you're just renting your online identity? You spend years building your social media presence, creating content, and connecting with people, but at the end of the day, your data,  your followers, and your digital life are locked into a platform you don't control. What if you could own it all?

Today, Clovyr is thrilled to announce a game-changer for digital freedom: a one-click deployment for a self-hosted Bluesky Personal Data Server (PDS). For the first time, anyone, regardless of their technical skill, can take true ownership of their social media identity.

What Makes Bluesky and AT Protocol Special? 

Bluesky is a new social network built on the Authenticated Transfer Protocol, or ATProto. Think of ATProto as a new foundation for the internet, designed from the ground up to put users back in control. Its core philosophy is simple: you should own your data.

Here’s how it works:

• Decentralization: Unlike traditional social media, where all data lives on a company's central servers, ATProto is decentralized. The network is made up of many independent servers that talk to each other.
• Personal Data Servers (PDS): Your entire online presence, including your posts (skeets!), profile, likes, and followers, is stored on a PDS. It’s your personal data warehouse on the internet.

This design fundamentally changes the power dynamic of social media. Your account can't be deleted, and your data can't be sold without your say-so. You are the platform.

The Self-Hosting Problem: A Bridge Too Far for Most

The promise of ATProto has always been that you could run your own PDS. By hosting it yourself, you achieve maximum independence and control. No one can boot you off your own server.

But until now, this has been a privilege reserved for developers and system administrators. Setting up a PDS involved:

• Navigating complex command-line interfaces.
• Configuring servers and databases.
• Managing domain names and security certificates.
• Performing regular, technical maintenance to keep it running.

This technical barrier meant that the core promise of ATProto, true data ownership for everyone, was out of reach for the vast majority of people.

Clovyr's One-Click Solution: Self-Hosting for Everyone

We believe that data ownership shouldn't require a computer science degree.

Clovyr has removed all the technical hurdles. With our new one-click application, you can deploy a fully functional, secure Bluesky PDS on your own infrastructure in minutes.

It's as easy as installing an app on your phone.

You bring your hosting account (from providers like DigitalOcean, Vultr, etc.),or use our Clovyr Hosting, and we handle the rest. The Clovyr app automates everything: the server setup, software installation, and security configurations. You get your own PDS, running on your own terms, without ever touching a line of code.

Why Host Your Own PDS?

Running your own PDS is about more than just technology; it's about reclaiming your digital sovereignty.

•  True Ownership: Your data is yours. Period. It’s stored on your server, under your control.
•  Account Security: Your account can never be suspended or deleted by a third party. You are the administrator.
•  Algorithmic Choice: You can choose which algorithms and apps you use to view the network. You're not tied to a single, centrally-controlled feed.
•  Join the Federated Future: By running your own PDS, you actively help build a more resilient, decentralized, and user-centric social web.

Ready to Own Your Digital Identity?

The internet is at a crossroads. We can continue down the path of walled gardens and data monopolies, or we can choose a new direction built on open protocols and individual ownership.

With Clovyr's one-click Bluesky PDS, that choice is finally available to everyone. It's time to stop renting your digital life and start owning it.